General Information

Job Advert Title
Brand Manager Oncology CZ & SK
Location
Czech Republic
Function/Business Area
Marketing & Communications
Department
Marketing Department
Employment Class
Permanent

Description

Brand Manager Oncology CZ/SK


About Astellas:


At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others.

Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society.

Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.

We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership.

Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.


About this job:


Your main responsibilities would be:


  • Developing and executing the operational brand plan in-market through localisation/ adaption of Established Markets -level materials and initiatives
  • Ensuring locally specific created initiatives and materials are appropriate, approved by relevant function and aligned with the brand strategy and positioning 
  • Championing the brand affiliate through an expertise in all aspects of the brand within the appropriate market, providing a direct interface with the Business manager And Field force management team
  • Engaging with and managing the relationship with key local customers and KOLs to develop insights and services
  • Ensuring all marketing channels identified for use locally (including but not limited to Digital) are aligned to the Therapeutic Area and Brand strategies, and approved by the relevant function (and other relevant governance bodies if needed)
  • Localising brand content according to Affiliate regulatory needs and ensuring training is provided to the Field force team to support their use of the content within the operational brand plan
  • Co-creating KPIs with the Affiliate Brand Team, Business Unit Director and other relevant function if applicable to ensure local brand performance meets agreed standards

Essential Knowledge & Experience:


  • Significant marketing experience in contributing to the development and implementation of brand strategy
  • Experience in working in a Pharma sales organisation or similar environment
  • Proven track record of planning, managing product launches, measurement and revenue growth
  • Demonstrated experience of managing the brand life cycle within a market
  • Experience in contributing to/delivering to stretch KPIs, to sustainably grow the brand and maintain performance
  • Experience in implementing co-created patient centric integrated services, solutions and programmes
  • Written and verbal business language English skills are essential for this position

Preferred Knowledge/Experience/Qualifications:


  • Excellent working knowledge of the sales organisation and model
  • Good understanding of market research and identifying insights
  • Strong learning agility, able to rapidly study, analyse, understand and generate ‘sense’ from many data sources in order to interpret insight to build a strategic view of the market
  • Able to articulate/convert that knowledge/data into language which has meaning for multiple audiences

Education/Qualifications:


  • University degree and relevant education or work experience

Additional information:


  • Full time.
  • Location: Prague

We offer:


  • A challenging and diversified job in an international setting
  • Opportunity and support to continuous development
  • Inspiring work climate

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.