General Information

Job Advert Title
Senior Manager, CD Engagement and Strategic Planning Spain/Portugal
Location
Portugal, Spain
Function/Business Area
Marketing & Communications
Department
Omni-Channel Engagement & Strategic Planning
Employment Class
Permanent

Description

Senior Manager, CD Engagement and Strategic Planning Spain/Portugal 


About Astellas:


At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others.

Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society.

Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practics, regardless of our role, team or division.

Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.

We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership.


About the role:

 

The Omnichannel CD Engagement and Strategic Planning Manager interfaces with brand & therapeutic areas of the local Established Markets business and is responsible for supporting delivery of optimal customer engagement and experience. This role will interact closely with commercial teams to maximize the operating processes. The scope of this role is dedicated to a cluster of assigned country markets and requires a broad mixture of skills such as technical comprehension, process details, peer influencing, analytical abilities and the ability to apply operational knowledge to achieve strategic objectives.

 

Essential Responsibilities:

 
  • Lead local market commercial teams’ digital transformation to provide omnichannel capability and operational expertise that optimizes delivery of seamless customer engagement and exceptional experience.
  • Responsible for sharing, teaching, coaching and application of frameworks for omnichannel digital product planning, digital product subject expertise and resource allocation modelling that can be leveraged by in-market teams
  • Drive brand performance within cluster and market in partnership with commercial teams against overall OCO KPIs and other omnichannel objectives
  • Embed capabilities within affiliate businesses such as channel goal definition, content creation, mix selection and roll-out strategy, customer journey mapping, campaign calendar and channel orchestration and measurement.
  • Contribute to the objective assessment of market performance specific to designated brands/business, create and carry out action/performance plans where markets are underperforming.
  • Responsible for marketing enablement solutions, ways of working, and other content/ marketing operations elements specific to the local market and environment
  • Remain aware of multiple ongoing objectives and initiatives such as: strategic brand marketing, Content Operations, Content Platforms, and Omnichannel excellence among others.
  • Represent the business needs, use cases, challenges and feedback to support the continued evolution of the OCO digital transformation agenda and ambitions
  • Key member of the Omnichannel Operations team, champion overall organizational ambitions and success 
  

Organizational Context:

 
  • Reports to Sr. Director, CD Engagement and Strategic Planning
  • Peer group: Other OCO CD Engagement & Strategic Planning roles, local market and regional commercial director roles.
  • Scope: Supports regional or local organization
 

Qualifications:

 
  •  Bachelors degree or equivalent
 

Skills & Experience:

 
  • Solid experience within pharmaceuticals, healthcare, and/or multinational corporation with global operations and local footprint
  • Brand marketing experience including digital strategy, digital marketing, and other multi-channel and content creation roles
  • Results oriented individual who can see gaps in delivery and knows how to bring solutions that enhance effort and operation
  • Good communication and presentation skills with the ability to influence without authority
  • Fluent in written & verbal English
  • Proven decision-making and strategic thinking skills, able to present complex issues and contribute to high level discussions
  • Develop/maintain effective relationships with team members, management and internal/external partners
  • Ability to support cross-functional teams to deliver against common goals
  • Proven track record of success being a high-level team contributor, leading multiple project and processes
  • Experience of working with teams/individuals with varied cultural backgrounds & learning styles

Additional Information:


  • This position can be based in Madrid (Spain) or Porto Salvo (Portugal)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.