General Information

Job Advert Title
Senior Manager, Omnichannel Analytics
United Kingdom
Function/Business Area
Data & Analytics
Operational Excellence EST-C
Employment Class


About Astellas:

At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others. Our expertise, science and technology make us a pharma company, our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society.

Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners. Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity. We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership.

Our aspiration is to bring the best minds together and provide world-leading tools and resources in a unique structure that fosters real agility and entrepreneurial spirit.

About This Job:

The Senior Manager Omnichannel Analytics plays a critical role in the Global Advanced Analytics & Reporting team. The position has responsibility for measuring the performance of promotional channels for our products, generating insights and uncovering opportunities to optimise promotional activities and content. The successful candidate will be the “go-to” person for the commercial brand teams for deep-dive/ad-hoc analyses and new channel reporting needs assessments. The role will work collaboratively across the business with global/regional brand teams, Commercial Insights, Omnichannel Operations, and Information Systems, contributing to data/metrics harmonisation and insights sharing.

Key Activities are noted below:

  • Develop and execute promotional analytics measurement plans, analysing data to extract actionable insights using a variety of analytics techniques.
  • Identify and recommend promotional tactic optimisation opportunities for global/regional brand teams and Omnichannel Operations stakeholders to drive efficiency and effectiveness of investment.
  • Work closely with the cross functional teams to socialize insights from the channel/promotional analyses, providing guidance for leveraging reporting dashboards for ad hoc requests and to assess emerging business needs/reporting requirements.
  • Provide expertise to key stakeholders in campaign design/requirements gathering to ensure objectives are clearly defined and can be measured and that campaign data is properly sourced to ensure integrity of the measurement.
  • Contribute to commercial analytics projects such as Customer Segmentation and Promotional Mix Analysis
  • Evaluate and help evolve training support required to uplift capabilities in the use of analytics, working closely with the Advanced Analytics, Reporting and Omnichannel Operations teams.
  • Co-develop Omnichannel Analytics frameworks, and continuously look for ways to improve and innovate methodologies/processes.
  • Manage third party providers ensuring deliverables are fully met

Essential Knowledge & Experience:

  • Solid commercial experience from within the pharmaceutical industry
  • A background in statistical analysis and modelling and analytical projects such as decision theory, options, risk assessment
  • A good proficiency with SQL, SAS and/or R, MS Excel and Power Point and knowledge of Google Analytics or Adobe Analytics
  • Experience with visualization tools like Qlik View/Qlik Sense and/or Tableau and the ability to develop metrics/KPIs
  • Able to present business insights and provide recommendations
  • Strong interpersonal skills, able to effectively interact with all levels of employees including senior leaders
  • Fluent in verbal/written English with solid communication skill
  • Evidenced organisational, planning and project management skills and ability to effectively manage cross-functional projects of moderate complexity in a multi-cultural context
  • The ability to demonstrate work independently in a dynamic fast-paced environment, with minimal supervision.



Bachelors Degree

Additional information:

This is a full-time permanent position based in the UK

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.