General Information

Job Advert Title
Senior Manager, Omnichannel Engagement and Strategic Planning UK/IE
United Kingdom
Function/Business Area
Marketing & Communications
Omni-Channel Engagement & Strategic Planning
Employment Class


About Astellas:

At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others.

Our expertise, science and technology make us a pharma company, our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society. Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword, it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division. Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.

We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership. Our aspiration is to bring the best minds together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.

About This Job:

This role is part of our new Global Omni Channel Operations function with specific responsibility for the UK & Ireland. The Omnichannel Commercial Engagement and Strategic Planning Lead will interface with our brand and therapeutic areas, supporting the delivery of optimal customer engagement and experience. This role will interact closely with commercial teams to maximize operating processes. The scope of this role is dedicated to the UK and Irish markets and requires a broad mixture of skills such as technical comprehension, process details, peer influencing, analytical capabilities and the ability to apply operational knowledge to achieve strategic objectives.

Key Activities are noted below:

  • Lead local market commercial teams’ digital transformation to provide omnichannel capability and operational expertise that will optimise delivery of seamless customer engagement and exceptional experience.
  • Responsible for sharing, teaching, coaching and application of frameworks for omnichannel digital product planning, digital product subject expertise and resource allocation modelling that can be leveraged by in-market teams
  • Drive brand performance within the cluster and markets in partnership with commercial teams against overall Omni Channel Operations (OCO) KPIs and other omnichannel objectives
  • Embed capabilities within affiliate businesses such as channel goal definition, content creation, mix selection and roll-out strategy, customer journey mapping, campaign calendar and channel orchestration and measurement.
  • Contribute to the objective assessment of market performance specific to designated brands/business, create and carry out action/performance plans where markets are underperforming.
  • Responsible for marketing enablement solutions, ways of working, and other content/ marketing operations elements specific to the local market and environment
  • Remain aware of multiple ongoing objectives and initiatives such as: strategic brand marketing, Content Operations, Content Platforms, and Omnichannel excellence among others.
  • Represent the business needs, use cases, challenges and feedback to support the continued evolution of the OCO digital transformation agenda and ambitions
  • Key member of the Omnichannel Operations team, champion overall organizational ambitions and success


Essential Knowledge & Experience:


  • Solid experience within pharmaceuticals, healthcare, and/or multinational corporation with global operations and local footprint
  • Brand marketing experience including digital strategy, digital marketing, and other multi-channel and content creation roles
  • Results oriented, able to see gaps in delivery and deliver solutions
  • Fluent in written & verbal English with good communication and presentation skills
  • Proven decision-making and strategic thinking skills, able to present complex issues and contribute to high level discussions
  • Ability to lead multiple project and processes
  • Experience of working with teams/individuals with varied cultural backgrounds across a matrix structure


  •  Bachelors degree or equivalent

Additional Information:

  • This is a full time permanent position based in the UK

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.