General Information

Job Advert Title
Senior Product Manager
Location
Netherlands
Function/Business Area
Marketing & Communications
Department
Oncology APNL
Employment Class
Permanent

Description

Senior Product Manager


About Astellas:


At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others.


Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society. Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners. Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.


We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership. Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.


About this job:


Responsible for Aligning with the BU Director of Oncology on the priorities and requirements for the launch the Benelux and a selection of additional markets within the by Astellas defined Midsized Markets Region (MSM) of a new targeted therapy (Gastric Cancer) and the related companion diagnostic (CDx).


Responsible for leading the preparation and execution of the brand and CDx launch strategy for the selected markets. The ideal candidate will lead the development and coordination of the lifecycle planning, including financial forecasting. The senior Product Manager will[vHN1]  Initiate where and when required market research and competitive intelligence activities to drive continued differentiation and value optimisation. The ideal candidate will contribute to the development of market access strategies in line with the brand strategy for the selected markets in collaboration with the relevant Astellas departments. The ideal candidate will create the brand plans to address key strategic brand issues towards commercial optimisation. Will ensure commercial direction is provided to the brand team. This should be proactive and facilitate the timely resolution of business-critical issues. Will execute the brand plans in the selected markets through localisation/ adaption of EMEA-level materials and initiatives. Will lead efforts to cross-functionally obtain a deep understanding of customers including drivers, barriers, and the ecosystems in which they operate. Will engage with and manage the relationship with assigned key local customers and Key External Experts (KEE) to develop insights and services. Will lead and support promotional and educational content development in cooperation with Regional and Global brand and category leads. Will enhance operational efficiency by leveraging, integrating best practices and facilitating cross-MSM learning. Will ensure assigned created initiatives and content are appropriate, aligned with the brand and CDx strategies.


Will ensure all identified marketing & sales channels (including Digital) are integrated into a tailored omni-channel marketing approach to enhance customer engagement. Will lead and manage projects working with external providers and internal stakeholders to increase the effectiveness of sales and marketing to meet business challenges. Will lead the development of new projects to optimise patient care, orchestrate and manage the process, ensure execution of the Projects. Will ensure brand content is appropriately localised according to Affiliate regulatory needs and ensure appropriate content creation and use in line with the operational brand plan. Will collaborate with all relevant stakeholders to identify, implement programs and create awareness on Astellas support programs for HCP’s and their patients. Will promote a culture of Ethics and Compliance, applying Integrity in Action, proactively addressing non-compliance.


Key Activities are noted below:


  • Balancing strategic, tactical, and operational capability (30/35/35).
  • Understanding of industry and regulatory requirements for brand management and how Market Access, Regulatory and Governmental affairs can impact and shape the marketplace.
  • An in-depth view of the brand and how this operates within the countries, have a thorough understanding of and the wider view of the healthcare and diagnostics markets, knowing where to position the brand, the test, the patient care pathways and aspects of reimbursement.
  • Strong ability to execute the brand and customer marketing strategy.
  • Experienced at leading cross-functional teamwork and a well-developed ability to work collaboratively in cross-functional teams.
  • Strong understanding of how to interpret data (market, financial etc.) and leverage insights generated, integrating multiple data sources to co-operate with the ser. Product Manager on building a strategic view of the market.
  • Able to articulate/convert that knowledge/data into language which has meaning for multiple audiences.
  • Politically astute with sound judgement and able to challenge respectfully and constructively.
  • Impactful, credible with senior stakeholders internally and externally, able to tailor language and knowledge to meet the needs of critical stakeholders and have credibility with them.
  • Collaborative and co-creational role-model able to work vertically, horizontally and with CoE service provision.
  • Able to leverage strong local market brand networks to achieve competitive advantage.
  • Excellent organisational and problem-solving skills.
  • Fluent in oral/written verbal business English.
  • Open to listening to different perspectives using these to inform conclusions and to challenge/ support co-creation activity.
  • Strong learning agility able to rapidly study, analyse, understand, and generate ‘sense’ from many data sources in order to interpret insight.

Experience and Knowledge:


  • Extensive experience with contributing to the development and implementation of brand strategy to reflect local views and achieving exceptional results to budget.
  • Knowledge of and recent experience around oncology biomarkers and companion diagnostics (CDx).
  • Proven track record of planning, managing product launches, measurement and revenue growth.
  • Demonstrated experience of managing the brand life cycle within a European market, or a cluster of several European markets.
  • Experience of contributing to/delivering to KPIs, to sustainably grow the brand and maintain performance.
  • Responsibility for significant budgets and forecasting preparation/ delivery.
  • Experience of implementing co-created patient centric integrated services, solutions, and programmes.
  • End-to-end project management experience.

Qualifications:


  • Bachelor’s or MS Degree in Pharmacy or other Life Science.

Additional information:


  • Currently this position has the flexibility to work from home and in the office.
  • This is a permanent full-time position based in the Netherlands or in Belgium.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.