About Astellas:
At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others.
Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society.
Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.
We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership.
Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.
The Opportunity:
As the Brand Manager, you will play a key role in aligning brand priorities and market requirements with the Head of Customer Engagement. You will contribute to the operational brand plan and collaborate with internal teams to localize, adapt, and execute initiatives that drive brand strategy. In this pivotal role, you will engage directly with healthcare professionals (HCPs) and key external experts (KEEs) while ensuring the seamless execution of omnichannel (OC) campaigns to enhance customer engagement and improve patient care.
Hybrid Working:
At Astellas, we recognize that our employees enjoy having a balance between their professional and personal lives. We are proud of our hybrid approach, which empowers you to have flexibility on whether to work from home or in the office.
Key Activities for this role:
- Align with the Head of Customer Engagement to prioritize market needs and drive the operational brand plan for the Prostate and Bladder Cancer markets in the Netherlands.
- Champion the brands through expertise in all aspects of the brand within the Netherlands, providing direct in-field interaction with HCP’s and related stakeholders.
- Ensure all marketing channels identified for use locally (including but not limited to Digital) are aligned to the Therapeutic Area and Brand strategies, and approved by the Head of Customer Engagement (and other relevant governance bodies if needed).
- Collaborate and coordinate with the Customer Engagement & Value Partner and the Commercial Strategy & Operations (CS&O) team on omnichannel (OC) customer journey projects. Oversee the execution of OC campaigns, manage KPI definition, and track their impact.
- Localize brand content according to Affiliate regulatory needs and ensure appropriate content creation and use in line with the operational brand plan.
Essential Knowledge & Experience:
- Experience of working in a Pharma commercial organization or similar environment.
- Experience in contributing to the development and implementation of brand strategy to reflect local views and achieving outstanding results to budget.
- Strong understanding of omnichannel engagement and digital strategies to enhance customer interactions.
- Proven track record of planning, managing product launches, measurement and revenue growth.
- Strong project management experience with an ability to balance strategic and operational demands.
Preferred Experience:
- Experience in Oncology or Hematology.
- Proven experience with end-to-end project management, including the implementation of integrated services and patient-centric solutions.
- Fluent in written and spoken business English and Dutch.
Education/Qualifications:
- Bachelor’s degree in a relevant field or equivalent
Additional Information:
- This is a permanent, full-time position.
- This position is based in the Netherlands.
- This position follows our hybrid working model. Role requires a blend of home and a minimum of 2 days per week in the Leiden office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.