About Astellas
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com.
Are you driven to make a real difference in the lives of patients?
We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.
Astellas’ Global Capability Centres – Overview
Astellas’ Global Capability Centres (GCCs) are strategically located sites that give Astellas the ability to access talent across various functions in the value chain and to co-locate core capabilities that are currently dispersed. Our three GCCs are located in India, Poland and Mexico.
The GCCs will enhance our operational efficiency, resilience and innovation potential, enabling a timely response to changing business demands.
Our GCCs are an integral part of Astellas, guided by our shared values and behaviours, and are critical enablers of the company’s strategic priorities, sustainable growth, and commitment to turn innovative science into VALUE for patients.
Location and Working Environment
GCC POLAND: This is a permanent role based in our Global Capability Centre in Warsaw, Poland and hybrid working with the expectation for some office presence. Flexibility may be required in line with business need. Candidates must be located within a commutable distance of the office
Astellas’ Responsible Flexibility Guidelines Statement - At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.
Purpose & Scope
- The Digital Campaign Manager is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritizing ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised.
- Astellas is advancing digital engagement to transform healthcare, and the Digital Engagement Centre (DEC) is at the forefront, driving omnichannel excellence in HCP engagement. The Digital Campaign Manager is a pivotal role within the DEC owning end-to-end digital campaign execution for a designated strategic brand(s) or product(s) within a defined therapeutic area(s). Operating in a fast-moving agile, matrix environment, this role sits at the intersection of global strategy and local market activation, translating brand objectives into high-impact, data-driven digital campaigns across Europe, South America, the Middle East, and Asia.
- Working without direct reports, the Digital Campaign Manager exercises significant influence through expertise and cross-functional collaboration, engaging global and local brand teams across multiple countries. The role requires an entrepreneurial mindset combined with disciplined execution, championing best practice, digital innovation, and continuous campaign optimisation to drive measurable outcomes for patients, healthcare professionals, and the business.
Role and Responsibilities
- A core expectation of this role is close, day-to-day collaboration with a defined set of expert peers within the DEC value team structure. The Digital Campaign Manager acts as the campaign orchestration lead, ensuring that each expert’s output is integrated seamlessly into a coherent, on-brand, and compliant multi-channel experience across Europe, South America, Middle East, and Asia.
- Own the digital campaign strategy and delivery for one strategic brand or product within a specific therapeutic area across multiple countries; translating global brand and commercial strategy into integrated, multi-channel quarterly campaign plans aligned to annual brand objectives.
- Align campaign planning with agile sprint cycles, maintaining clear backlogs, prioritisation, and acceptance criteria; continuously identify optimisation opportunities across markets based on performance, learnings, and analysis.
- Partner with global brand team(s), Digital Content Managers, Digital Channel Experts and in country stakeholders to define campaign objectives, target audiences, KPIs, and channel mix.
- Influence without authority: secure buy-in from global brand team, market leads, agency partners (where applicable), and internal technology teams to deliver campaign priorities on time and within scope.
- Own the end to end build and execution of digital campaigns across owned channels, including email, web, webinars, and CRM/CLM platforms. Working closely with the global social media & paid media expert for paid and earned channels including search, programmatic, and social.
- Configure, deploy, and quality assure campaigns within marketing automation, web and CRM ecosystems (e.g., Marketo, Veeva enabled platforms, Adobe Experience Cloud or equivalent).
Continuing: Role and Responsibilities
- Execute A/B and multivariate testing strategies across messaging, creative, and channel parameters, embedding a culture of continuous improvement
- Define KPIs and measurement frameworks for each campaign, aligned to brand objectives (reach, engagement, conversion, share of voice, HCP reach), working closely with Digital Content Managers and Engagement & Orchestration data expert.
- Monitor live campaign performance using analytics dashboards such as the Journey Performance Dashboard, Adobe Analytics, and Veeva CRM reporting — identifying trends, anomalies, and optimisation opportunities.
- Ensure all digital campaigns comply with applicable pharmaceutical codes of practice (e.g., ABPI, EFPIA, IFPMA, local country codes), data privacy regulations (GDPR, PDPA), and internal SOPs
- Maintain accurate and audit-ready documentation for all campaign assets, approvals, and performance records.
Required Qualifications
- Bachelor’s degree in marketing, Project management, Communications, Digital Media, Life Sciences, Business, or related field.
- Substantial years of experience in digital marketing, campaign execution, or marketing operations
- Solid experience in healthcare, pharmaceutical, biotech, or other regulated industries, especially within multinational corporations with global operations and local footprint.
- Hands-on experience managing digital campaigns across multiple channels (CRM, paid search, display, email (Marketo, Veeva approved emails), social media, Webinar platforms (ONOMI) or programmatic).
- Experience within one or more of the therapeutic areas: oncology, urology, immunology, women’s health.
- Strong understanding of pharmaceutical marketing regulations and promotional review processes (MLR and Health Authority Submissions), plus familiarity with GDPR, HIPAA, and PIPEDA.
- Strong analytical skills and experience with performance tracking tools (Google Analytics, dashboards, BI tools).
- Exceptional communication and stakeholder coordination skills, with a proven ability to influence and drive outcomes in a fast-paced, dynamic environment.
- Highly coachable with a genuine drive for continuous growth and professional development; actively engages with Chapter Lead guidance and capability building opportunities.
- Strong written and verbal English communication skills.
Preferred Qualifications
- Experience specifically marketing to healthcare professionals (HCPs) or patient audiences.
- Knowledge of South American, European, Middle Eastern, and/or Asian pharmaceutical advertising regulations including EMA, EFPIA, ABPI, and AIFA.
- Certifications in digital marketing platforms such as Marketo, Adobe, Google Ads, Meta, LinkedIn, or programmatic platforms.
- Experience working with Next Best Engagement (NBE) or customer journey orchestration platforms in campaign execution.
- Familiarity with content approval systems such as Veeva PromoMats.
- Active experience working within Agile squads, participating in sprint planning, stand-ups, reviews, and retrospectives to contribute to squad velocity and cross-functional alignment.
What awaits you at Astellas?
- Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
- Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
- Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
- A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.
Our Organizational Values and Behaviors
- Impact
- Innovation
- Integrity
- One Astellas
- Accountability
- Courage
- Sense of Urgency
- Outcome Focus
Benefits
Careers | Astellas
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Beware of recruitment scams impersonating Astellas recruiters or representatives. Authentic communication will only originate from an official Astellas LinkedIn profile or a verified company email address. If you encounter a fake profile or anything suspicious, report it promptly to LinkedIn's support team through LinkedIn Help.
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