Astellas Pharma Inc.

• The Digital Content Manager is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritizing ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised.
• Astellas is advancing digital engagement to transform healthcare, and the Digital Engagement Centre (DEC) is at the forefront, driving omnichannel excellence in HCP engagement. The Digital Content Manager is a pivotal role within the Global Capability Center (GCC), to deliver high-quality, compliant omnichannel content across multiple strategic brand(s) or product(s) and therapeutic area(s) within a single country market in Europe, South America, the Middle East and/or Asia. Operating in a fast-moving agile, matrix environment, this role is responsible for local market activation, translating brand objectives into high-impact, data-driven digital content for improved reach and engagement with HCPs.
• Working without direct reports, the Digital Content Manager exercises significant influence through expertise and cross-functional collaboration, engaging local brand teams across multiple brands. The role requires an entrepreneurial mindset combined with disciplined execution, championing best practice, digital innovation, and continuous content optimisation to drive measurable outcomes for patients, healthcare professionals, and the business. The Digital Content Manager strengthens customer engagement locally by partnering with cross-functional local brand teams (commercial, medical, market access and regulatory) to create and deliver high quality omnichannel content. This role combines technical expertise, analytical thinking, and operational excellence to ensure seamless content creation, localization, and execution across multiple brands. By optimizing content performance and championing best practice ways of working, the Digital Content Manager supports Astellas in delivering meaningful, compliant, personalized and impactful experiences for customers.

• Lead digital content strategy across brands, ensuring alignment with global frameworks and HCP/patient journey goals.
• Act as the primary digital content lead, partnering with brand teams or working independently in lean market environments.
• Build strong cross-functional partnerships across commercial, medical, regulatory, market access, and digital teams.
• Localise and adapt global content to meet local regulatory requirements, maximising reuse and minimising new asset creation.
• Manage the full content lifecycle—from briefing and MLR approval to publication, optimisation, and retirement.
• Collaborate with Digital Campaign Managers to deliver compliant omnichannel campaigns aligned to activation plans.
• Develop and deliver high-quality content across brands and therapy areas, tailored to HCP and customer needs.
• Own Veeva Vault PromoMats, ensuring accurate metadata, efficient approval workflows, and effective reuse.
• Champion adoption of global content tools, modular frameworks, and AI-enabled solutions to drive scale and efficiency.
• Monitor and optimise content performance using data insights, testing (A/B and multivariate), and continuous improvement.

• Substantial years of experience in digital content creation, localization, omnichannel content experience engagement and content performance optimisation within the pharmaceutical, life sciences, FMCG and/or other content rich marketing industry, or advertising/marketing agency or other highly regulated industries.
• Strong understanding of the pharmaceutical commercial model, with experience in brand teams, digital marketing roles, or content/marketing agencies.
• University degree in Marketing, Communications, Life Sciences, or related field.
• Proven ability to deliver and manage content portfolios across multiple brands and channels in a fast paced, cross functional, and multi stakeholder environment.
• Demonstrated success delivering complex projects end to end with high autonomy, strong prioritization, and attention to detail.
• Deep understanding of omnichannel content strategy and proficiency with Veeva Vault PromoMats
• Ability to translate brand strategy and key messages into compelling, compliant content tailored to target customer profiles and channels across multiple digital channels (Email / Marketing Automation, Web, Webinars, NBE, etc.)
• Excellent project and portfolio management skills; highly organised, detail-oriented, able to manage competing priorities under time pressure.
• Proactive self starter with strong influencing and collaboration skills, able to operate effectively in a matrix and international organization.
• Strong knowledge of local promotional regulations, MLR review processes, health authority submissions, copyright law, GDPR, and content compliance requirements in Turkey.
• Excellent English and Turkish (written and spoken) required depending on role scope, with the ability to craft clear, concise copy across formats and therapy areas. 

• Advanced degree, with experience in healthcare, life sciences and/or pharmaceutical marketing
• Experience with HCP, payer or patient engagement with oncology, urology, immunology, and/or women’s health therapeutic areas and products.
• Analytical mindset, with experience interpreting content and engagement performance data to implement continuous improvement.
• Active experience working within Agile squads, participating in sprint planning, stand-ups, reviews, and retrospectives to contribute to squad velocity and cross-functional alignment.
• Interest in ongoing digital innovations, content & marketing technology platforms, and other workflow related programs
• Experience operating within a Global Capability Centre (GCC) or shared services model supporting multiple brands.
• Experience supporting markets with or without a resident local brand team; comfortable operating as a virtual embedded partner.
• Knowledge of generative AI tools for content creation, personalisation and optimisation and their compliant application in a pharmaceutical context.

• Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
• Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
• Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
• A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.

• Impact
• Innovation
• Integrity
• One Astellas
• Accountability
• Courage
• Sense of Urgency
• Outcome Focus

Careers | Astellas