Global Brand Marketing Lead
About Astellas
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com.
Are you driven to make a real difference in the lives of patients?
We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.
Location and Environment
This position is hybrid and will require you to be onsite 2 days per week. Can be located in the UK or US.
Astellas’ Responsible Flexibility Guidelines Statement- At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.
Purpose & Scope
- The Global Marketing Brand Lead, A2138 is a Senior Leader in the Global Strategic Brand Marketing Team, building and executing the most competitive insight driven global brand strategy in partnership with cross functional partners, other portfolio asset/brand teams, and the co-creation affiliates.
- This position leads brand strategy, focusing primarily on preparing for initial approval and commercialization in gastric cancer, in order to ensure the most competitive launch and maximize brand value over time.
- Other responsibilities may be relevant according to the needs of the brand at various times.
Role and Responsibilities
- Leading global and affiliate co-creation initiatives to develop competitive brand strategies, positioning, messaging, and core campaigns.
- Translating patient, scientific, market, and competitive insights into actionable commercial strategies to support successful launch and lifecycle management.
- Partnering with cross-functional teams, including Precision Medicine, to align commercialization, biomarker, and testing strategies.
- Supporting global launch planning, execution, and performance monitoring through collaboration with Asset Maximization Teams, affiliate markets, and key stakeholders.
- Driving alignment across the Claudin 18.2 portfolio and broader gastric cancer strategy to identify opportunities for collaboration and efficiency.
- Developing stakeholder engagement and communication strategies, including support for key external expert engagement activities.
- Ensuring effective translation of global strategy into regional and local execution through the development of tools, resources, and best practices.
- Operating within all applicable ethical, compliance, and regulatory standards while fostering strong collaboration across a global, matrixed organization.
Required Qualifications
- Graduate or equivalent professional qualification and/or proven expertise.
- Pharma sector experience with strong customer focus; in multi-disciplinary, matrix and cross-cultural settings.
- Strong sales and/or marketing experience in an affiliate.
- Oncology experience, ideally in gastric and/or pancreatic cancer
- Proven ability and experience to effectively lead an international commercial group in a complex global environment for a multinational pharmaceutical company.
- Track-record of leading planning process with excellent organisational and collaboration skills.
- Proven compliance expertise; to understand and comply with industry laws and relevant regulations.
- Coaching and collaboration skills to interact with all levels of personnel to achieve shared goals.
- Demonstrable examples of ability to develop, coach and enable high-performance teams and proactively promote best practice and knowledge sharing.
- Proven ability to influence, appropriately challenge and engage diverse senior stakeholders.
- Fluent in written and verbal business English.
What awaits you at Astellas?
- Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
- Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
- Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
- A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.
Our Organizational Values and Behaviors
- Impact
- Innovation
- Integrity
- One Astellas
- Accountability
- Courage
- Sense of Urgency
- Outcome Focus
Benefits
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Beware of recruitment scams impersonating Astellas recruiters or representatives. Authentic communication will only originate from an official Astellas LinkedIn profile or a verified company email address. If you encounter a fake profile or anything suspicious, report it promptly to LinkedIn's support team through LinkedIn Help.
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