Head of Marketing Adriatics & Portugal
About Astellas
At Astellas we are a progressive health partner, delivering value and outcomes where needed.
We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.
We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.
Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.
The opportunity
As a Brand Manager Lead for Adriatics & Portugal, you will be responsible for leading the Brand Managers in the region, co-developing strategic and operational brand plans, and ensuring alignment with local and global goals. You will build relationships with external Key External Experts (KEEs), create content aligned with brand positioning, and guide market trends to identify opportunities and mitigate risks. Collaborating with cross-functional teams, you’ll oversee brand execution, ensuring local initiatives align with the global strategy and meet performance standards. This role requires strong marketing experience and involves travel to international events and meetings. Responsible as regional study team member for obtaining and maintaining clinical trial authorisations.
In this role you will:
- Lead the Brand Managers across the Adriatics & Portugal Affiliate.
- Co-develop strategic and operational brand plans, ensuring alignment with global objectives.
- Build relationships with external Key External Experts (KEEs) and develop KEE plans.
- Create and deliver content aligned with brand positioning across multiple channels.
- Collaborate with cross-functional teams (medical, communications, supply chain) to ensure strategic alignment.
- Monitor brand performance and ensure local initiatives align with the global strategy.
Essential Knowledge & Experience:
- Excellent analytical and problem-solving skills.
- Proven experience in in-country sales and marketing.
- Excellent regional or global marketing expertise.
- Strong understanding of brand strategy development and execution.
- In-depth knowledge of collaborating with cross-functional teams (medical, regulatory, etc.).
- Proven ability to manage relationships with external Key External Experts (KEEs).
- Excellent skills in monitoring and analyzing brand performance against KPIs.
Preferred Experience:
- Master's degree in marketing, business, or equivalent.
Required qualification:
- Bachelor’s degree or equivalent.
Additional information
- This is a permanent full-time position.
- Position is based in Portugal.
- This position follows our hybrid working model. Role requires a blend of home and minimum 1 day per week in our Lisbon office. Flexibility may be required in line with business need.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.