Omnichannel Integration Lead
About Astellas:
At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others.
Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society.
Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.
We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership.
Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.
The Opportunity:
The Launch & Activation Onboarding Lead will play a pivotal role in transforming Healthcare Professional (HCP) and patient engagement by orchestrating the deployment and activation of an integrated omnichannel ecosystem across evolving brand portfolio and Channel capability needs. This role ensures seamless integration, operational connectivity, and the application of existing and new omnichannel capabilities, driving efficient operational execution at scale, whilst supporting changing business needs.
Hybrid Working
Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.
Key activities for this role:
- Lead onboarding initiatives for new brands, indications, and business units, ensuring they are seamlessly integrated into the omnichannel operating model.
- Facilitate the stand-up of operational connectivity, leveraging existing frameworks, platforms, and channels to ensure smooth transitions.
- Collaborate with cross-functional teams (e.g. Brands @ Center) to gather, document, and prioritize business requirements specific to geographical and business opportunities and embed into evolving Agile operating models.
- Work closely with the Content Activation and Management team to ensure effective integration and deployment of content across various platforms.
- Collaborate on content operations and promotional materials management to align with onboarding and capability development plans.
- Partner with the Channel Development & Deployment team to align onboarding strategies with marketing and field channel capabilities, utilizing Adobe and Veeva CRM.
- Design Channel Activation Service and Operational support for new Channel capability needs e.g. Social, new engagement touchpoints etc.
- Work in conjunction with the Journey Orchestration & Marketing Automation team to integrate journey orchestration and marketing automation capabilities into onboarding processes.
- Coordinate with training resources, experience partners, and other stakeholders to deliver value quickly within newly established operations.
Essential Knowledge & Experience:
- Extensive of experience in marketing operations, omnichannel marketing, or a related field, preferably within the pharmaceutical industry.
- Proven track record of leading successful omnichannel initiatives and onboarding processes.
- Strong understanding of omnichannel frameworks, platforms, and channels
- Excellent project management skills, with the ability to manage multiple projects simultaneously.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong analytical skills and data-driven mindset.
- Preferred knowledge and experience:
- Experience with CRM, journey orchestration and marketing automation is a plus.
Education:
- Bachelor’s degree in marketing, Business Administration, or a related field
Additional information:
- This is a permanent full-time position.
- English conversational and business English
- This position follows our hybrid working model. Role requires a blend of home and minimum 1 days per month in our Addlestone office. Flexibility may be required in line with business need. Candidates must be located within a commutable distance of the office
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.