Senior Brand Manager, Oncology
About Astellas:
At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others.
Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society.
Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.
We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership.
Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.
About this job:
As a Senior Brand Manager, Oncology, you will be responsible for the implementation of the commercial strategy in the Oncology area at a national level, by planning and conducting Face to Face and Digital marketing activities to ensure the generation and gathering of insights, opportunities, risks and needs from the local market.
This position will be contributing to the strengthening of the Oncology area within the company and will be coordinating with other departments, where innovation, autonomy and a solid partnership with stakeholders is key. In this role you will be able to continue growing professionally by working side by side with experts from different areas during the different stages of the launch of the product (pre-launch, launch, commercialization).
As a Senior Brand Manager, Oncology, you will:
- Contribute to the cross-functional co-creation of the rolling 3-year brand plan led by the EMEA Brand team lead, ensuring the recommendations developed through close connectivity with Commercial Development activity meet the needs of the market regarding: investment & divestment opportunities, transition of assets, launch excellence, performance excellence.
- Develop and execute the operational Brand Plan in-market through localization/ adaptation of EMEA materials and initiatives.
- Seek innovative solutions to maximize brand opportunity, leading on collaborating on development and execution as relevant to circumstance, leveraging extensive local market brand networks to achieve competitive advantage. Understand and meet needs of product lifecycle management through resource deployment planning meeting stakeholder engagement strategies.
- Ensure all marketing channels identified for use locally (including but not limited to Digital) are aligned to the Therapeutic Area and Brand strategies and are approved by the EMEA Brand Director (and other relevant governance bodies, if needed).
- Co-create brand content according to Affiliate regulatory needs and ensure appropriate training is provided to the Field force team to support their use of the content within the operational brand plan.
Essential Knowledge & Experience:
- Significant experience of contributing to the development and implementation of brand strategy to reflect local views and achieving exceptional results to budget.
- Experience of working in a Pharma sales organization or similar environment.
- Demonstrated experience of managing the brand life cycle within a market.
- Proven track record of planning and managing product launches, measurement and revenue growth.
- Experience of contributing to/delivering to stretch KPIs, to sustainably grow the brand and maintain performance.
Preferred Knowledge/Experience/Qualifications:
- Experience in working with global teams.
- End-to-end project management experience.
Education/Qualifications:
- Health Sciences academic background or equivalent.
- Proficiency in English and Italian languages.
Additional information:
- This is a permanent, full-time position.
- Position based in Milan, Italy.
- This position follows our hybrid working model. Role requires a blend of home and a minimum of 2 days per week in our Milan office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office.
- 30% of national travel in the field is expected.
We offer
- A challenging and diversified job in an international setting
- Opportunity and support to continuous development
- Inspiring work climate
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.