About Astellas:
At Astellas we are a progressive health partner, delivering value and outcomes where needed.
We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.
We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.
Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.
The Opportunity:
As an Oncology Brand Lead, you will co-lead the brand team and develop commercial strategies and tactics that align with the global brand strategy. You will adapt these strategies to local market insights, ensuring the plans are implemented effectively to achieve mid- to long-term affiliate targets. With a strong commercial focus, you will manage the annual promotional budget, sales forecasting, and pricing. You will also collaborate with cross-functional teams and provide training to the sales team to enhance their product knowledge.
Hybrid Working:
At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimising the most productive work environment for you to succeed and deliver.
In this role, you will:
- Lead strategic and tactical brand planning: Develop brand plans based on market data analysis and research to drive disease awareness and product positioning, positioning the company as a trusted partner in the market.
- Market analysis and competitive tracking: Gather market trends, market share, and competitive insights to evaluate marketing effectiveness, drive product growth, and strengthen market share, especially during new class launches.
- Execute and track marketing activities: Develop and implement tactical plans aligned with the brand strategy, manage marketing activities, monitor budget and ROI, and adjust plans as needed while collaborating cross-functionally.
- Engage with key stakeholders and customers: Lead in-field interactions, support the sales team, and arrange materials to engage HCPs and stakeholders, ensuring effective customer interaction aligned with product positioning and differentiation.
Essential Knowledge & Experience:
- Experience in a similar position as brand lead in the pharmaceutical industry.
- Good understanding and experience of the pharmaceutical market brand marketing.
- Demonstrated ability to be a high-level contributor or leader of multiple projects, processes, or functions.
- Professional level English and Turkish.
Preferred Knowledge & Experience:
- Experience in the pharmaceutical industry.
Education/Qualifications:
- Bachelor's degree or equivalent.
Additional information:
- This is a permanent, full-time position.
- Position is based in Istanbul, Türkiye.
- This position follows our hybrid working model. Role requires a blend of home and a minimum of 1 day per quarter in our Istanbul office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office
- 15-20 % domestic/international travel might be required.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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