Content Specialist
About Astellas
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need.
Learn more at Astellas.com
Are you driven to make a real difference in the lives of patients?
We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.
Location and Working Environment
This position is hybrid and will require you to be onsite minimum 3 days per week in Madrid, Spain office.
Working Hours
This is a full-time & fixed-term contract.
Purpose & Scope
- The Omnichannel Content Manager plays a key role in enabling effective, customer-centric engagement by partnering closely with Brand Teams to translate brand objectives into integrated omnichannel execution. Combining strategic marketing understanding with digital and content expertise, the role helps identify and implement the most effective channel mix, content approach, and customer engagement tactics to maximize reach, relevance, and impact. Through the effective use of available global capabilities and best practices, the Omnichannel Content Specialist supports business objectives while accelerating the affiliate's transformation towards a more mature omnichannel operating model.
- Working in close collaboration with Brand Teams and cross-functional stakeholders, the Omnichannel Content Specialist (Manager) supports the planning, adaptation, optimization, and deployment of content across multiple channels and customer touchpoints. While brand strategy ownership remains within the Brand Team, this role provides expert guidance on digital engagement, content utilization, and omnichannel execution to ensure seamless and consistent customer experience.
Role and Responsibilities
- The role is responsible for tailoring and optimizing available content for different audiences, channels, and stages of the customer journey, ensuring messaging remains relevant, compliant, and impactful. By leveraging data-driven insights, digital capabilities, and omnichannel best practices, the Omnichannel Content Manager helps enhance healthcare professional (HCP) engagement, drive operational effectiveness, and maximize the value of content investments across the affiliate.
- Partner with Brand Teams to translate brand objectives, customer needs, and business priorities into effective omnichannel execution plans.
- Recommend and implement digital and omnichannel tactics that support brand strategies and enhance customer engagement across relevant channels.
- Adapt, optimize, and deploy content across multiple touchpoints, ensuring a consistent, customer-centric experience.
- Leverage digital platforms, tools, and capabilities to drive high-quality execution, scalability, and operational efficiency.
- Monitor channel and content performance, providing data-driven insights and recommendations to continuously improve engagement and impact with healthcare professionals.
Required Qualifications
- Solid experience in Digital Marketing and omnichannel engagement strategies within the pharmaceutical sector.
- Knowledge of digital tools and marketing platforms (PromoMats, CRM, Approved Emails, Remote Engage, social media, websites, banners).
- Proven knowledge in writing and adapting content for digital channels.
- Fluent Spanish and English
Preferred Qualifications
- Training in compliance and industry regulations (e.g., codes of practice for pharmaceutical communications).
- Experience in Marketing/Brand Manager within the pharmaceutical sector.
- Bachelor’s degree in Communications, Marketing, Health Sciences, Advertising or a related field, or equivalent.
What awaits you at Astellas?
- Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
- Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
- Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
- A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.
Our Organizational Values and Behaviors
- Impact
- Innovation
- Integrity
- One Astellas
- Accountability
- Courage
- Sense of Urgency
- Outcome Focus
Benefits
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Beware of recruitment scams impersonating Astellas recruiters or representatives. Authentic communication will only originate from an official Astellas LinkedIn profile or a verified company email address. If you encounter a fake profile or anything suspicious, report it promptly to LinkedIn's support team through LinkedIn Help.
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