Astellas Pharma Inc.

• This position is hybrid and will require you to be onsite 1 day per week in Istanbul, Türkiye office.

• This is a full-time & permanent contract.

• As the Engagement & Orchestration Expert – TMEA, you will act as a strategic business partner to brand teams across Turkey, the Middle East, and Africa (TMEA), partnering with them to translate brand priorities into more effective, data-driven customer engagement. You will work closely with marketing, medical, and commercial stakeholders to shape customer journeys, optimize campaign performance, improve content effectiveness, and identify practical opportunities to strengthen business impact. 
• As part of a global team, you will bring relevant global capabilities, standards, and best practices into the region, adapting them to local brand needs and customer realities. Through this role, you will help create meaningful and consistent customer experiences across channels such as website and email platforms, CRM platforms, social media, and field force interactions.
• You will use data and insights to measure performance, identify opportunities for improvement, and continuously enhance customer engagement outcomes across the region. Although this is an individual contributor role, you will play a highly influential part in shaping regional capabilities, providing guidance to a Content Specialists, and building alignment among stakeholders through your expertise, collaboration, and ability to influence without direct authority

• Plan, coordinate, and optimize customer engagement campaigns that encourage specific customer actions, such as learning about a product, attending a webinar, or engaging with a sales representative.
• Deliver seamless omnichannel experiences by orchestrating multiple channels, including email, websites, webinars, CRM platforms, social media, and field force interactions.
• Use customer data and insights to improve performance, helping brand teams enhance campaign effectiveness, optimize customer journeys, and drive adoption of customer engagement best practices and global capabilities.

• Strong omnichannel mindset with a focus on delivering seamless and customer-centric engagement experiences.
• Familiarity with CRM platforms (e.g., Veeva CRM), omnichannel orchestration solutions, Next Best Action (NBA) tools, and content operations processes.
• Experience in marketing and customer engagement, including the execution of digital campaigns, email marketing initiatives, customer journeys, and omnichannel programs.
• Proven experience supporting the delivery and execution of campaigns, ensuring marketing activities and customer communications are implemented effectively and run smoothly.
• Experience working within the pharmaceutical or healthcare industry, or within a large multinational organization, with exposure to cross-functional and cross-country collaboration.
• Demonstrated ability to collaborate effectively with diverse stakeholders, including Marketing, Medical, Sales, and other subject matter experts, to achieve shared business objectives.
• Strong influencing and stakeholder management skills, with the ability to drive alignment and outcomes without direct authority.
• Language: Professional proficiency in English.

• Advanced degree (Master's or equivalent) preferred.
• Experience designing customer journeys and/or executing marketing campaigns, ideally within the pharmaceutical industry, FMCG (Fast-Moving Consumer Goods), or other content-intensive sectors.
• Hands-on experience with marketing technology platforms, including email marketing tools, CRM systems, marketing automation software, or collaboration with digital marketing agencies.
• Proven track record of supporting organizational change and adoption of new ways of working, such as digital transformation initiatives, implementation of marketing technologies, content management processes, or regional/global program rollouts across multiple countries.
• Experience working with specialty or complex brands is advantageous. This includes highly technical products, niche customer segments, or brands requiring sophisticated customer engagement strategies.
• Turkish and/or Arabic language skills are considered a strong asset.
• Education: Bachelor’s degree in marketing, business, or a related field, or equivalent.

• Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide. 
• Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
• Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare. 
• A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions. 

• Impact 
• Innovation
• Integrity
• One Astellas
• Accountability
• Courage
• Sense of Urgency
• Outcome Focus

Careers | Astellas