Algemene informatie

Vacatureadvertentie
Brand Lead - Australia
Locatie
Australië
Functie/Business Area
Marketing & Communications
Werkcategorie
Arbeidsovereenkomst voor onbepaalde tijd

Functiebeschrijving

Brand Lead - Australia
  
About Astellas:

At Astellas we are making treatments that matter to people.

We are tackling the toughest health challenges putting the patient at the heart of every move we make.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

We have developed ground-breaking, innovative medicines in immunology, oncology and urology. Our medicines are extending and saving the lives of cancer patients, making transplantation possible and improving the quality of life for those living with conditions where needs are often overlooked.

We take a patient-focused approach, that allows us to convert brilliant early science into treatments and solutions that directly improve and save patients’ lives.

From lab to clinic to patient, we focus on the most promising science, empower the best talent to pursue it, and develop life-changing solutions alongside the best partners.

The Opportunity:

This is role sits within our commercial business and has been created due to an internal promotion.
Your role is to devise and execute commercial strategies and programs by leading, developing,
executing, and analysing brand management efforts.

Your new position reports into the Specialties Commercial Co Lead and will work cross functionally with the medical and regional teams.

Hybrid Working:

At Astellas you are empowered and supported with hybrid working options where you can work where you feel most comfortable and productive.

Responsibilities:

  • Ensure adherence to Medicines Australia code of conduct, legal requirements, and ethical standards.
  • Collaborate with Brand Team to achieve brand objectives, taking ownership of the marketing mix for specified customer segments.
  • Develop comprehensive market insights and Omni/Multichannel Customer Experience programs to achieve strategic brand objectives.
  • Engage with and foster relationships with key Healthcare Professionals, Healthcare Organisations and Patient Groups.

Essential Knowledge & Experience:

  • Experience working within the pharmaceutical brand management.
  • Demonstrate recent experience within Digital marketing.
  • Understanding and knowledge of Lost of Exclusivity (LOE) tactical planning.
  • Involvement in content strategy innovation and operational marketing development.

Preferred Experience:

  • Advanced Degree in science, marketing and/or business.
  • Knowledge of primary care prescription products and retail pharmacy.

Education:

  • Preferred bachelor’s degree in science, Business or equivalent.

Additional information:

  • This is a full-time, permanent position.
  • Position is based in Australia.
  • This position follows our hybrid working model. The role requires a blend of home and a minimum of 2 days per week in our Sydney office. Flexibility may be required to meet business needs. Candidates must be located within a commutable distance of the office.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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